via Expo Comic MX
Been in the hospital with my son for a few days, which is adding meaning to this that it probably shouldn’t.
Source: paulisakson
Choose Your Own Adventure book, mapped out.
(via [2008-03-07] Choose Your Own Adventure book as directed graph)
Source: seanmichaelragan.com
Building data into the stuff agencies make

Bud posted about putting a physical “like” sign in their agency that lights up whenever someone “likes” their new website. around the agency to remind people to make sharable things. I really like the sentiment around why they did it:
The first challenge for all of our work, interactive or not, is how far our reach can extend beyond our paid placement. If we can’t create experiences that are actively passed along through networks of consumers, we likely won’t be successful in achieving business results
We built this sign to be a reminder to ourselves that the measure of our work begins at how it’s passed along. It’s a physical manifestation of our goals. We thought it would be a nice touch to put the sign in front of our webcam for curious visitors to see, but the sign is really for ourselves. The idea is to build a sign for every client team in the building, to host in their section of the office (we sit in teams now, not by discipline) so that we’ll all think more consciously about designing things that people want to share. If the signs create a bit of internal competition, that wouldn’t be a bad thing either.
(Read more)
We’ve talked a lot about doing things like that in our office. There were the things we never did, like using giant tickers to display real time conversation about brands in the respective brand rooms. And things that we did for a little while, like Tweetdeck up on the big screen in the atrium with columns about clients and other useful things. Creating physical manifestations of a collection of digital interactions.
The difficult thing with all of this is making all of this data useful for people. Amongst other things, this means creating experiences that are simple enough for people to notice and to process, and it means making sure that the data is properly focused and filtered. Bud’s Like Sign does a great job of all of that. Our ideas however, were the digital equivalent to opening a fire hydrant and watching the water violently spray out.
Ultimately, we’re going to have to figure out how to bake data into the heart of everything we do. A couple of years back I wrote about the idea that marketing has turned into jazz, and I still believe that to be true, but we need to get better with data before we can really embrace that philosophy. It needs to inform the work we create, work within the work we create, and help us to understand if the work is working and how it could be working better. The days of analytics being an optional add on have to come to an end. It’s becoming like selling a submarine and only offering sonar as an expensive optional upgrade.
The point is that I really love that they are trying to push for everything that they make to be something that people share. I like the Like Sign.
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
Source: The New York Times
The Saddest Truth
I was watching the episode of Morgan Freeman’s Through the Wormhole that explores the science and scientists who are researching eternal life.
Then Krissie changed the channel to The Real Housewives of So-and-So.
And that’s when I realized that people like this will be the first to live forever.
And so I give to you, my friends, the saddest truth of them all.
We launched a branded app…and it’s doing pretty well

If you weren’t subjected to my constant yammering about the Mentos App that we launched yesterday, now it’s your turn.
We launched an iOS game yesterday called Spider Swiper, based on this ad that BBH London made last year that Mentos wanted to run in the US again this year. Mike, Dustin, Fabio and the whole team did a great job with it, and of course it didn’t hurt that they worked with Graeme Devine (lead designer of 7th Guest, 11th Hour, Quake III and Halo Wars).
It’s not often in this business that you get to make things to be advertised rather than just making ads, so it was really satisfying to see this idea get produced and have a successful launch over the weekend.

Check out the promo below, and if you’d like to download it (and say nice things about it), we’d be much obliged…
It should be easier to change the course of government than the course of business
- Massive, cold, unfeeling mega-bank institutes $5 monthly debit card fee
- People freak out
- Massive, cold, unfeeling mega-bank doesn’t institute $5 monthly debit card fee
- Congress places partisanship above country, humanity, world
- People give Congress it’s lowest approval rating ever, protest in every major city, launch massive campaigns to affect policy decisions
- Congress places partisanship above country, humanity, world
Most of what we like about being human is invented. We are different from our animal ancestors in that we are not content to merely survive, but have been incredibly busy making up new itches which we have to scratch, digging extra holes that we have to fill, creating new desires we’ve never had before. I understand why we feel ashamed at how easily we can make ourselves envious and discontent, but I offer this comfort during our despair: It is worth it.
Source: kk.org
Gandhi’s 10 Fundamentals for Changing the World (or just Your World…)
We actually googled this to see if it was really a Gandhi list and not on Gohndy list etc. - and it is legit.
(via paulisakson)
Source: xokelseyrose10
Media is the connective tissue of society.
Source: melissacabral

![Choose Your Own Adventure book, mapped out.
(via [2008-03-07] Choose Your Own Adventure book as directed graph)](http://24.media.tumblr.com/tumblr_ly4i8h5k7P1qzswuoo1_500.png)
