Wednesday, March 31st, 2010
The ever-vigilant Ilya has turned my attention to a recent book that is all about designing marketing games. I’m into it. Especially because I think most good marketing works because of the same pattern learning principles that make gaming so. much. fun. I’m looking forward to buying it. Though my recent car purchase means that [...]
Wednesday, March 10th, 2010
Ever since I completely flubbed an interview with Rockstar Games a few years ago, I’ve thought a lot about the marketing of games and how incredibly important the game itself is to its success. Bad games will get bad reviews, which people will see, making the marketing of a less than perfect game a complete [...]
I was hoping to have this issue solved by now, but having just found out that I had a post that was nominated for Niel Perkin’s Post of the Month (thanks to Tom for nominating me and to Niel for actually including it) a few weeks ago made me realize that my current RSS set-up [...]
Tuesday, December 9th, 2008
Wading through my daily RSS nightmare on the way in to work this morning, it became apparent that marketing and technology bloggers are freaking out about what the selling of Apple’s iPhone at Walmart means for both of the brands. The sentiments seem to fall into a few different buckets:
“Maybe it’ll make Walmart cool.”
“What if [...]
Thursday, December 4th, 2008
Tom Himpe’s Advertising Next was finally released in the US, and my copy just arrived (per Gareth’s recommendation). My first flip-through has only increased my excitement as it’s pages are filled with big, beautiful pictures, quotes from those involved, and reactions from culture. This will surely come in handy before it’s stolen from my desk.
(chuckled [...]
Thursday, December 4th, 2008
This is a video that Robbie Cooper created for the New York Times that is kind of an art piece, I suppose, showcasing the faces of kids as they play (incredibly violent from the sounds of it) video games.
First of all, from a sociological perspective, when you take the video game sounds out of context [...]