My RSS feed has been clogged up with blog posts about who has left Modern Warfare 2’s developer, Infinity Ward, since the two guys that head the place were dispatched by Activision. It’s been difficult to make heads or tails of who has gone and how important they were. Luckily for the Internet, PC Gamer Magazine [...]
Thursday, April 15th, 2010
Steve Thomas has put together some propaganda posters for classic 80s arcade games. They would’ve made great POS ads for the games as well. MW3 should steal this idea if anyone is left at Infinity Ward to finish the game. I’m sure we’ll just get the usual movie-trailer style ads though.
FEIST trailer 3 from Adrian Stutz on Vimeo.
I love the look and feel they’ve created for this game. It feels like a work of art in a way that a lot of games haven’t before…though the idea of having enemies in this game world seems almost wrong. Maybe it’s just the music in the video [...]
Wednesday, March 31st, 2010
The ever-vigilant Ilya has turned my attention to a recent book that is all about designing marketing games. I’m into it. Especially because I think most good marketing works because of the same pattern learning principles that make gaming so. much. fun. I’m looking forward to buying it. Though my recent car purchase means that [...]
Tuesday, March 30th, 2010
Video games have been out-earning blockbuster movies for the past few years, and to help stoke the fire, publishers have been spending movie-money on marketing their games. Usually the output is some kind of movie-trailer style video, movie-like banners on the web, movie-esque wildpostings and mass-transit ads, and if the game is a big enough [...]
After reading “Everything Bad is Good for You,” I felt justified in staying up way too late building college football dynasties, saving princesses, and getting fragged by 12 year olds on Xbox Live. I was learning to think more gooder:
“I’ll come to bed in a minute, I’m learning how to solve cancer.”
So imagine my elation [...]
Wednesday, March 10th, 2010
Ever since I completely flubbed an interview with Rockstar Games a few years ago, I’ve thought a lot about the marketing of games and how incredibly important the game itself is to its success. Bad games will get bad reviews, which people will see, making the marketing of a less than perfect game a complete [...]
Wednesday, April 8th, 2009
Will Wright is one of the smartest people in the gaming business, and he’d probably be well up there in just about any business. He’s the guy that invented SimCity, The Sims, and most recently, Spore. His games are never conventional. It always seemed as though he was pushing the idea of what a game [...]