The ever-vigilant Ilya has turned my attention to a recent book that is all about designing marketing games. I’m into it. Especially because I think most good marketing works because of the same pattern learning principles that make gaming so. much. fun. I’m looking forward to buying it. Though my recent car purchase means that [...]
Video games have been out-earning blockbuster movies for the past few years, and to help stoke the fire, publishers have been spending movie-money on marketing their games. Usually the output is some kind of movie-trailer style video, movie-like banners on the web, movie-esque wildpostings and mass-transit ads, and if the game is a big enough [...]
I was forwarded this video this morning. Which I thought was funny, well made, and a poignant commentary on the danger that advertising agencies will face if they stay the way they were 10-years ago.
As I watched, though, I was dismayed to see that this urban-legend that clients are demanding cutting-edge nontraditional work, only to [...]
Ever since I completely flubbed an interview with Rockstar Games a few years ago, I’ve thought a lot about the marketing of games and how incredibly important the game itself is to its success. Bad games will get bad reviews, which people will see, making the marketing of a less than perfect game a complete [...]
So I’ve been neglecting the blog for a little while (which increased my subscriber numbers dramatically for some reason), but it’s not my fault. Work has been crazy. Or at least it was until a couple of weeks ago. Which made me wonder what ever happened to the good old days of summer hours. I [...]
Way back in October, Russell reached out to me to see if I wouldn’t mind meeting with Sam and Lucy from W+K London while they were in the Bay Area. Naturally, given that it was Russell, given that it was people from W+K, and given that I was offered free coffee, I agreed. They were [...]
Will Wright is one of the smartest people in the gaming business, and he’d probably be well up there in just about any business. He’s the guy that invented SimCity, The Sims, and most recently, Spore. His games are never conventional. It always seemed as though he was pushing the idea of what a game [...]
I’ve been thinking a lot lately about the idea of perfection. People strive for it, beat themselves up to attain it, and then beat themselves up when they fail to get there. Luxury brands like Lexus like to use the idea of perfection as a part of their product and marketing philosophy. Kids all strive [...]
Apologies for the following rant.
Over the past few months, as I’ve become a lot more immersed in Twitter, I’ve learned a few things. First and foremost, the scary, creepy marketing people that your mom warned you about are still out there. The kind that suggest sending an email to customers on inauguration day with an [...]
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