Wednesday, March 10th, 2010
Ever since I completely flubbed an interview with Rockstar Games a few years ago, I’ve thought a lot about the marketing of games and how incredibly important the game itself is to its success. Bad games will get bad reviews, which people will see, making the marketing of a less than perfect game a complete [...]
Thursday, January 14th, 2010
It’s being reported now that David Zucker is planning to “ice” Conan, keeping him off the air at any network, for the length of his Tonight Show contract, which is amazing. I don’t think it would happen, and I would hate it if it did, but if it did actually happen here’s what I would [...]
Wednesday, April 8th, 2009
Will Wright is one of the smartest people in the gaming business, and he’d probably be well up there in just about any business. He’s the guy that invented SimCity, The Sims, and most recently, Spore. His games are never conventional. It always seemed as though he was pushing the idea of what a game [...]
Monday, January 19th, 2009
Before heading out for the holidays, Jamie shot me a link from Kotaku about research from Networked Insights looking at the top-10 “most engaging games” from October 2008 compared to the top-10 sellers according to NPD Group.
Apparently they measured “engagement” by measuring how much online chatter there is about a game on message boards, blogs, [...]
Monday, December 8th, 2008
I’ve been thinking a lot about what the current financial situation means for agencies and how people and companies can navigate the downturn in such a way that slingshots them into the eventual upturn. The following should be taken with a grain of salt however, as not even Warren Buffet seems to know which way [...]