Category Archives: Media

Games as game marketing.

Tuesday, March 30th, 2010

Video games have been out-earning blockbuster movies for the past few years, and to help stoke the fire, publishers have been spending movie-money on marketing their games. Usually the output is some kind of movie-trailer style video, movie-like banners on the web, movie-esque wildpostings and mass-transit ads, and if the game is a big enough [...]

Also filed in Ad Industry, Communication, Games, Gaming | | Permalink | Comments (2)

A problem I’ve noticed lately:

Friday, March 26th, 2010
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Digital Natives See the Matrix

Monday, January 11th, 2010

Over the holidays I was given the opportunity to get schooled by my nine year old nephew at Madden football on Wii. I accepted the challenge, not only because I’m a good uncle, but also because I’ve been playing NCAA Football on Xbox and Playstation for a good decade.
I lost.
Partially because I had to learn [...]

Also filed in Gaming, Interweb | | Permalink | Comments (0)

The 20th Century Anomaly

Tuesday, November 10th, 2009
Also filed in Ads, Business, Culture, Interweb, Web/Tech | | Permalink | Comments (1)

Marketing music in a crazy, mixed-up, digital world.

Monday, September 14th, 2009

After spending the past few years developing marketing strategy, I’ve recently gotten back into my original passion: making music. And ironically, being in a band again has reminded me of how I became interested in marketing strategy in the first place.
Marketing a band has always been a difficult thing. From thinking of a name that’s [...]

Also filed in Culture, Music, Web/Tech | | Permalink | Comments (1)

Perfection and moving on from the 20th Century Anomaly

Monday, March 30th, 2009

I’ve been thinking a lot lately about the idea of perfection. People strive for it, beat themselves up to attain it, and then beat themselves up when they fail to get there. Luxury brands like Lexus like to use the idea of perfection as a part of their product and marketing philosophy. Kids all strive [...]

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How to install a viral ad

Friday, March 20th, 2009
Also filed in Ads, Branding, Communication, Interweb, Web/Tech, Weird | | Permalink | Comments (0)

The Kids in the Hall predict the financial crisis

Wednesday, March 4th, 2009
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Social media isn’t the future. It’s a PART of the future.

Tuesday, February 24th, 2009

Apologies for the following rant.
Over the past few months, as I’ve become a lot more immersed in Twitter, I’ve learned a few things.  First and foremost, the scary, creepy marketing people that your mom warned you about are still out there.  The kind that suggest sending an email to customers on inauguration day with an [...]

Also filed in Ad Industry, Communication, Diary, Gaming, Interweb | | Permalink | Comments (19)

Self-Indulgent Navel-Gazing about the Economy and THE FUTURE

Monday, December 8th, 2008

I’ve been thinking a lot about what the current financial situation means for agencies and how people and companies can navigate the downturn in such a way that slingshots them into the eventual upturn.  The following should be taken with a grain of salt however, as not even Warren Buffet seems to know which way [...]

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