Comments on: Social media isn’t the future. It’s a PART of the future.

By: From where we sit… | Base Camp Communications

From where we sit… | Base Camp Communications — Wed, 30 Sep 2009 16:56:18 +0000

[...] Social media isn’t the future, it’s a part of the future. Social Media’s ‘Gee-Whiz Factor’ Must Die: Time to Get Down to Business (MarketingProfs is a subscription site but well worth the $50/year.) [...]

By: Gavin Heaton

Gavin Heaton — Thu, 19 Mar 2009 12:15:04 +0000

Of course, I would love to see things change. Maybe the shifting economic sands will force a change upon us all

By: kevin

kevin — Thu, 12 Mar 2009 20:22:12 +0000

Gavin, I love your suit. And I love your blog and your acts of tweetitude. You may be right to not be holding your breath at the moment, but I think over the long haul things will inevitably have to change.

By: Gavin Heaton

Gavin Heaton — Mon, 09 Mar 2009 01:46:48 +0000

What? You don’t like my suit? Crossing my fingers on seeing advertising that is both more interesting and surprisingly relevant to me. Not holding my breath at the moment.

By: Of Skittles And Men | Shift Market

Of Skittles And Men | Shift Market — Mon, 02 Mar 2009 16:05:29 +0000

[...] trend surfing, launching the next neat thing that the industry talks about. The twitterati (and scary marketing types) will post and repost it. And that will generate better results than the conventional loop of [...]

By: danielli

danielli — Fri, 27 Feb 2009 04:59:55 +0000

love you, love your show.

love this too.

what i hate is when companies (mine included) say you can create and take advantage of “viral” marketing with the use of social media. viral isn’t something you do; it’s something that happens. you can’t guarantee it. and as you stress in your post, it all boils down to being interesting.

By: Kate Richardson

Kate Richardson — Fri, 27 Feb 2009 04:50:19 +0000

aaaahhhhh. That was the sound of a big breath of fresh air. Enough evangelising about social media saving the world people. Great post.

By: Marie-Eve Boucher

Marie-Eve Boucher — Fri, 27 Feb 2009 03:04:37 +0000

Great post, thank you. Indeed people have a choice, and given a choice, they will choose, and share, something interesting. Natural selection.

By: Heavyset » Upping the Ante on Interesting

Heavyset » Upping the Ante on Interesting — Thu, 26 Feb 2009 20:31:17 +0000

[...] few weeks back, Faris Yakob made a very similar point (also referenced in the comments from Kevin’s post), in his own post, The Natural Selection of Interesting: As Duncan Watts [...]

By: mike fabio

mike fabio — Thu, 26 Feb 2009 17:06:19 +0000

I couldn’t agree with you more, as you are spot on, but I want to point out the root cause of one of your bullets: “people that work in agencies don’t get it.”

As you point out, this is only true some of the time, but you need to bear in mind that those people who work in social media marketing (myself included) have had to fight an incredibly difficult uphill battle to convince the companies they work for that this form of marketing is a good idea (and in some cases an imperative). This ultimately leads to a sort of lashing out against traditional media, which feels old and ineffective. But as you point out, they are all just pieces of a much bigger puzzle.

Keep on ranting.