Russell Davies, with a refreshing take on Google in Campaign:
Google was invented by engineers. They, typically, hate advertising – but they stumbled on an advertising-based business model so lucrative that it was hard to keep hating it. Even so, they certainly did their best to keep their distance. They made the advertising they carry look as unlike regular advertising as possible and all their rhetoric was about how they would make advertising so relevant and targeted that it would stop actually being advertising and become useful information.
That’s why I don’t worry that the self-driving cars are going to take diversions past billboards or the thermostats are going to whisper ads in your ear while you’re sleeping. Google is not looking for new ways to do advertising – it is looking for ways to get out of it.
This would be good news.
They make great services, but trying to figure out whether or not I care about Google's knowledge of me is exhausting.
Lego is coming out with a new line, branded as Lego Fusion, that is made to bridge real world creation with digital gameplay.
Announced on Wednesday, and shipping in August and September, Lego Fusion boxes each come with 200 Lego pieces. They let you build and play in app-based virtual worlds that include a tower-defense game called "Battle Towers," a town-building game called "Town Master," a racing game called "Create and Race" and "Resort Designer." What you build in the real world can be captured and used in the iOS and Android tablet apps. Each structure then becomes part of the game, and each game can be a part of your world or the larger Lego social community, where others are using their Fusion sets to build similar worlds. Towers can battle towers, race cars can compete against each other and townspeople can take virtual metros to visit other player’s towns.
As a dad of two boys, I can't even begin to describe the embarrassment of Lego (Lego is the plural of Lego) they are in for when old enough. Though I am trying to figure out how to avoid the movie-theme/franchised Lego sets in favor of things like this that encourage them to make things up on their own.
Then after they've messed around with a bucket of random peices for long enough, we'll build the Death Star. Because we're gentlemen.
We have outsourced our opinions to this loop of data that will allow us to hold steady at a dinner party, though while you and I are ostensibly talking about “The Grand Budapest Hotel,” what we are actually doing, since neither of us has seen it, is comparing social media feeds. Does anyone anywhere ever admit that he or she is completely lost in the conversation? No. We nod and say, “I’ve heard the name,” or “It sounds very familiar,” which usually means we are totally unfamiliar with the subject at hand.
Did you catch the World Cup soccer contests?
The problem with smart people is that they are used to seeking and finding the right answer; unfortunately, in strategy there is no single right answer to find. Strategy requires making choices about an uncertain future. It is not possible, no matter how much of the ocean you boil, to discover the one right answer. There isn’t one. In fact, even after the fact, there is no way to determine that one’s strategy choice was “right,” because there is no way to judge the relative quality of any path against all the paths not actually chosen. There are no double-blind experiments in strategy.
Most things we encounter in life are not worth our fucks.
Most “news” is designed to trick us into giving our fucks to things that don’t deserve them or where they have no value.
Most “stuff” is designed to trick us into giving a fuck about things that have no true utility.
In fact, many things in our society are purpose build to trick us into giving a fuck where it matters least and serves us even less.
Please pardon his French.
Though he probably doesn't trucking care.
Do your work, your best work, the work that matters to you. For some people, you can say, "hey, it's not for you." That's okay. If you try to delight the undelightable, you've made yourself miserable for no reason.
Judging by a shift in how my international friends have been condescending to Americans, the World Cup is once again upon us.
Football. Footie. The Beautful Game. Futbalo. Ball de' Fute. Fut en bol el gato. Das Boot mit dem Moped. Die bad ist gross und hell. En Blob-o micro Acropolistica Yogurt. El queso es viejo y mohoso...
Whatever language you say it in, there's no more exciting time to be a sports fan then the beginning of the World Cup, which is probably called something like a kickoff, or a throw-in. Or a throw-off.
The exception of course, is if you call it soccer. In which case you might also call it boring.
We don't want to be bad soccer fans. We see the rest of the world having a blast, and we really, really want to participate. We're really good at being obsessive and yelling loudly about things. It's a little like being sober in a room full of drunks.
As a people, we band together. TVs are wheeled into conference rooms, we come to terms with the idea that the ball can touch the line without being out of bounds (which in footie is referred to as "pitch adjacence"). But just as we learn the names of the players, we get over the flopping intended to draw some sort of colored card, and start to get a feel for the pace of the game and a sense of the strategy playing out on the field, it ends.
Or the US team loses to a country we've only read about in Rudyard Kipling stories.
And then what are we left with? The MLS isn't quite ready for prime time. Literally. Since it's not on television much. And while sports hipsters claim to follow various European leagues, it's hard to find the motivation to cheer for anything at 9am on Sunday morning besides quite kids and good coffee.
Our best athletes grow up playing basketball and American football. Soccer in America is reserved for lily-white suburbanites that are too young to realize what they are doing. Eventually most of them become interested in other sports, and without any kind of apparent future in soccer to keep them interested, they easily move on. Their collection of soccer trophies eventually going in a box alongside other childhood activities like swim-lesson certificates and field-day ribbons.
But regardless of all of that, now that the World Cup is back, we'll once again bring out our best effort, trying to become proper members of the international sporting community. Hoping that our friends from other countries notice how far we've come. Trying not to get caught looking to see if they approve.
We'll get a little further along as fans than we did the last time. Just as we did the time before that. But it'll be a good long while before soccer takes. Please bear with us in the meantime.
Working in a medium sized agency is all fun and games until you find yourself sitting in meetings all day. The person who called the meeting can check something off of their list, but for that one item being checked off, there's an entire room of todo lists that are sitting idle and probably growing.
Meet all day! Work all night!
- Fantasy AC/DC song celebrating corporate life
Despite knowing that the internet is the playground of the idealized self, my ears still perk up when I see anything about how other businesses are working to create better meetings.
- Do you really need a meeting? If not, don’t schedule one and just go talk to the person. It’s generally easier, faster and more efficient.
- Meetings should be 15 minutes by default. If you need longer, take longer, but most meetings don’t need much longer than that. People will find ways to fill whatever amount of time the meeting was scheduled for, so don’t schedule more time than you need. If you get scheduled in a longer meeting, why don’t you ask why it needs to be so long?
- No spectators. If you don’t have any reason to be in the meeting, don’t go. We don’t need spectators at meetings. The corollary of this is that if there are spectators in your meeting, ask them why they’re there and to leave if they don’t have any reason to be there.
- Have a purpose, state it upfront. If your meeting doesn’t have a goal than you should probably revisit tip #1. You should have a goal (except for weekly check-in meetings) and everyone should understand that goal. If you are attending a meeting and you don’t know the goal, ask. If the person who set the meeting doesn’t have an answer, suggest the meeting be moved until there is one. This will help A LOT.
- Make tasks, assign them to people. Meetings start to suck when everyone walks away and it isn’t clear who is doing what. If you set a goal at the beginning there should be some tasks at the end. Make sure everyone knows who is assigned to those tasks (put them in Asana if applicable). A task isn’t a task if it doesn’t have a person assigned to it.
- Don’t bring computers or phones. This is important enough to mention again. If we want to have as few meetings as possible and make them as short as possible it’s important that everyone is focused on the task at hand. That means not doing other stuff during the meeting. If you catch someone doing something else (including James or Noah) call them out and ask them not to. If their computer is open and they’re not presenting or creating tasks/taking notes, ask them to close it. If they need to be checking mail or working on something else, they probably shouldn’t be at the meeting.
Marissa Meyer streamlines decision-making with data:
By making decisions with metrics, she can avoid lengthy debates stemming from opinions and organizational politics.
And she uses micro-meetings:
she allows people to book meetings as short as 10 minutes ... There’s an adage in project management: work expands to the time you schedule for it. By pushing people to say what they need to say in 10 minutes, Mayer was able to meet more people in less time.
Elon Musk prefers arguing with facts vs. prior experiences:
To Musk, decisions should not be based on prior experiences. He encourages thinking based on “first principles” — boiling a situation down to its basic, fundamental truths and then reasoning up from there.
One of the most popular questions that I get asked is “How do I learn to program? Where do I start?“. This actually takes one of many forms:
What resource should I use to learn how to program? How did you learn X? Which language should I learn first? Is it worth learning Y? The best answer I have is not an answer to any of those questions at all:
Find a problem to solve, then solve it using the most appropriate tool(s).
That's what worked for me.
Not that I'm any kind of expert, or even halfway competent. But I did learn more trying to get this website running on Statamic than with any books or learn to code sites. Poking around, seeing what worked and what didn't, made all the difference.
The illustrious Edward Boches:
After the Wall Street Journal headlined an article with “Apple losing it’s cool to Samsung,” Apple Marketing Chief Phil Schiller ripped the agency in an email. TBWA Media Arts President James Vincent replied that perhaps “Apple needed to make radical changes to the way it did business,” and compared the current stasis to 1997 when Apple had an abysmal product offering and nothing in the pipeline. That sent Schiller over the edge.
Oh well, another day in the life of a client agency relationship.
But let’s cut to the chase. Apple has lost its edge. At least its advertising edge. And it’s for one reason. There’s no enemy anymore. Apple advertising has been great since 1981 because there’s always been someone or something to challenge and confront.
Someone once told me that the secret to Nike's success was their ability to reframe the conversation so that they weren't the category leader anymore.
Challenger brands. Eating big fish. That sort of thing.
Last year's WWDC, with its announcement of the redesigned iOS 7, seemed to make a bigger splash with actual humans than this year's announcements of iOS 8 and the new look of OSX. But it's the changes announced this year that really matter.
Oh sure, iOS 7’s appearance was very different from that of iOS 6 or any of its predecessors. And there’s no question that some of those appearance changes affected how we used our iPhones and iPads. But once we figured out what was a button and which way sliders were supposed to be dragged, our devices behaved pretty much as they had before. The biggest change in behavior, I’d say, was the ability of apps to do background downloading.
The infrastructure changes in iOS 8 and Yosemite, though, will make a significant difference in how we use our devices. It’ll take a while for us to get used to them—old dogs, new tricks—and it’ll take a while for the apps we use to adjust themselves to the new possibilities, But Continuity, Extensions, iCloud Drive, the new Spotlight, and the API updates will make how we use our Apple devices next year distinctly different from how we use them this year. This, more than flattening or translucency, is real design.
Design is how it works. Not what it looks like. And for Apple, this couldn't be coming soon enough.
There's been a shift over the past year or two in mobile. Where Apple's iOS was the only serious option for mobile computing for a few years, Android matured and made significant gains in functionality and device appeal. I see it more and more in real life. People getting bored or frustrated with iOS and loudly announcing their move to Android.
Whether there's a legitimate Apple backlash or not, you get the feeling that competitive pressure is inspiring mobile innovation in Cupertino for the first time in a long time. As an iOS user, it feels good to see them not just responding, but pushing to stay on top.
If the internet is to be believed, Omnifocus 2 is being released today. In the course of beta-testing OF2 over the past month or two, I thought a lot about how I use the app and how I approach my work in general.
I've found that the more I use GTD, the more my perspective on it changes, and with that comes new perspectives on how to use the different tools available. After using Omnifocus across OSX and iOS for well over a year, and since switching to OF2 would essentially be switching apps, I decided to take the opportunity to make sure I was be switching to the right app.
Which is all a great way to post-rationalize the wreckless and wasteful fiddling I allowed myself to descend into.
My first stop was Things. Things was the first task management app that stuck for me. And while it still feels great from a simplicity standpoint, it's feeling dated. The product hasn't noticably changed in over a year. The iOS apps haven't been updated for iOS 7, and they look so old that they almost feel ironic. But it was after a visit to their forums that I knew for sure I couldn't go back. There still simmers a great discontent over the glacial pace of Cultured Code's development cycle. That was part of the reason I abandoned ship in the first place, and I didn't want to rejoin that particular torch and pitchfork mob. I do miss their sync solution, though. It's so fast.
I also fired up my old Nozbe account to see how it feels nowadays. Michael Hyatt still uses and evangelizes Nozbe, so it must be pretty good. The biggest problem with it is that the desktop client is still lacking in keyboard shortcuts. A forgivable shortcoming for a free or inexpensive app, but it's a problem that is difficult to overlook with Nozbe's fairly pricy subscription model. A productivity tool that is slow to use because it requires using a mouse seems like an oxymoronic characature of Soviet technology. "In Soviet Russia, management tasks YOU!"
And to be honest, there's only so much brown that I can look at in a day.
I checked out Todoist after seeing that Mike Vardy has started using it. It seems fine, I guess. They advertise a lot of basic functionality, like adding notes to tasks, as "premium upgrades." The handicapped free version makes it hard to get a sense of what it's actually like to use on a daily basis. And while they offer a money back guarantee on upgrading, I didn't feel like shelling out the dough only to have to jump through the hoops a day later to get a refund if I didn't like it. Ultimately, it seems like it's the most Omnifocus-like system for people who need Android or PC compatibility. I'll take another look if I end up on Android at some point.
And then there was TaskPaper.
TaskPaper I love.
Plain text, easy to input projects and tasks, no fields to tab around in or scrolling date pickers to mess with, super simple to move things around and reorganize, multiple tags and contexts on projects and tasks, accessability from any number of apps that handle txt files.
It almost got me.
I've been switching back and forth from the Omnifocus 2 Beta and TaskPaper over the past month or two. I nearly went with TaskPaper full time, pulling Omnifocus off of my dock. But what I realized is that my system requires a longer view. I need to be able to punt things into the future without further complicating my calendar or having to look at them constantly. I need some tasks to be repeating without necessitating an Applescript hack. I need a solid sync solution that won't create file conflicts like I experienced a time or two with TP. And the biggest thing, the feature that drew me to Omnifocus in the first place, is the ability to forward emails with attachments into my system. I work in an email intensive environment, and having to check for tasks in more than one app was making me anxious.
So I've committed to Omnifocus 2. I miss the flexibility in TaskPaper to apply multiple tags to tasks and the ease of slicing and dicing lists with the search query system, but getting it to work well requires an awful lot of hacks across Applescript, Text-Expander, Keyboard-Maestro and Editorial. Omnifocus might be slower by its very nature, but it just works.
I'm still trying to figure out how to work the new forecast view into my day-to-day, but the app itself seems like it's easier to navigate and manipulate. There's been a lot of talk about the wasted verticle space caused by having two lines per task. Ken Case has mentioned in the forums that they're looking into rolling out the option of a single line view after the initial launch, but I'm not bothered by it. Oh, and having the inspector tied into the main window makes things much easier to navigate from a keyboard perspective.
I only wish they'd lose the purple. The purple is terrible. Though it's not nearly the dealbreaker that Nozbe's brown is.
Does it seem twisted, or sadist, or disappointing to anyone else that Burger King has taken what is arguably some of the best interactive creative that's been ever been done for a brand — Subserviant Chicken — and turned it into a video?
Rick Webb, co-founder of The Barbarian Group, sure does:
The downside isn’t the creative, it’s the context. Seeing the same creative on the Web ten years later? If you had asked me back then what a digital campaign would look like now, I would have expected holograms and VR or something. Ten years ago the chicken was a software app. Now it’s a youtube video and some share buttons. This really drives home to me how boring and bloated digital production has gotten. A million kids are making video games, robots, lasers, drones and billion dollar startups. Agencies are still making videos. Except now they’re longer. Also, the rental fee on the cast trailer in the background alone is more than our entire budget. The TV guys won.
As a married person with kids, I often find myself in a position of trying to change someone's mind about something that they couldn't be any more wrong about. Taste in music, television shows, whether or not bowties should exist outside of the 19th century in any context other than the necks of Ph.D.s ... you get the idea. It's my cross to bear, as they say.
Maria Konnikova has written a piece at The New Yorker about the research of several academics who have set out to understand what it takes to change people's minds when they are empirically wrong about something.
What they're finding is that, surprise, surprise, facts and evidence are of little use in changing people's minds. Evidence to the contrary can even help to strengthen incorrect opinions:
They had followed a group of almost two thousand parents, all of whom had at least one child under the age of seventeen, to test a simple relationship: Could various pro-vaccination campaigns change parental attitudes toward vaccines? Each household received one of four messages: a leaflet from the Centers for Disease Control and Prevention stating that there had been no evidence linking the measles, mumps, and rubella (M.M.R.) vaccine and autism; a leaflet from the Vaccine Information Statement on the dangers of the diseases that the M.M.R. vaccine prevents; photographs of children who had suffered from the diseases; and a dramatic story from a Centers for Disease Control and Prevention about an infant who almost died of measles. A control group did not receive any information at all. The goal was to test whether facts, science, emotions, or stories could make people change their minds.
The result was dramatic: a whole lot of nothing. None of the interventions worked. The first leaflet—focussed on a lack of evidence connecting vaccines and autism—seemed to reduce misperceptions about the link, but it did nothing to affect intentions to vaccinate. It even decreased intent among parents who held the most negative attitudes toward vaccines, a phenomenon known as the backfire effect. The other two interventions fared even worse: the images of sick children increased the belief that vaccines cause autism, while the dramatic narrative somehow managed to increase beliefs about the dangers of vaccines. “It’s depressing,” Nyhan said. “We were definitely depressed,” he repeated, after a pause.
They now believe that beliefs take root within our self-perception. They help us to define ourselves. And just as we have a natural tendency to rationalize away people's criticisms of who we are as people, we are good at deflecting criticisms of our beliefs. So the more ideological a belief becomes, the more difficult it'll be to change it:
The campaign against smoking is one of the most successful public-interest fact-checking operations in history. But, if smoking were just for Republicans or Democrats, change would have been far more unlikely. It’s only after ideology is put to the side that a message itself can change, so that it becomes decoupled from notions of self-perception.
From Elvis Costello's December 2013 interview in Esquire:
People can’t really understand that now, when everything is available and everything is annotated, but you used to watch a television show and it was just gone. You really had to pay attention. Its mythic power came down to the fact that you saw it once."
Via Phenomenal Work
Barry Meade writing at Polygon:
I am arguing that this is what we have forgotten in our chase for mobile profit, that we can’t see the creative woods for the data trees. For all our mountains of information we’ve collected about user habits and sales, the gut-level ability to give joy and inspire our audience remains the job of our industry’s creative people first and every other industry role second. Our ability to communicate to, reach and inspire the people that we make things for is the foundation for everything any artist or craftsperson ever produced.
For all of the bleating about big data and analytics, the most successful creative work, digital or otherwise, still seems to be coming from talented people doing cool stuff.
To bastardize one of my favorite Mark Fenske quotes:
It doesn't matter how much data you have if your idea sucks.
The challenge for the quants is going to be the same one that research and strategy groups in creative settings have always faced: It's not enough that you have the information. It has to be made compelling to the creative process. Helping the work get better is the only way to get a seat at the table.
On the flipside, the creatives that learn how to really have fun with data will continue driving the future of their respective industries.
The VCU Brandcenter Creative Technology track has been churning out some amazing people over the past few years. We're lucky to have one of them, Jeff MacDonald, here at Martin. In fact, he's so good and such a nice guy that he was featured on Forbes' 30 under 30 this year.
Anyways, his (and my) alma mater, the VCU Brandcenter, is looking for someone to lead their Creative Technology track. It's the chance to work with some of the scariest, capable and most socially awkward talent that you're going to find within 100-miles of the word "brand." I'm jealous of each and every one of them for what they are able to do.
Mission or Goal of Unit
The Brandcenter, through its groundbreaking Master of Science degree program and executive education programming, seeks to provide the advertising and marketing industry with strategic and creative leaders – men and women of integrity, enthusiasm, imagination, and uncommon vision who will lead the industry to new heights.
Information architecture, web design, programming, behavioral analytics, contextual inquiry, usability studies, research methodologies, rapid prototyping, and user journeys.
Sound like you? Click through for the details.
Things have been a little slow around here lately.
I decided to move the blog portion of my website to some sort of flat-file CMS. Idealistic dreams of dropbox powered writing workflows, the freedom to write with any text editor, being forced to learn to code in a practical way...it was all so beautiful.
It hasn't been going well.
I started working with Statamic back in December. The idea being that I'd get everything moved over in time for the new year and that I could relaunch the site along with a new podcast.
But that was a different time. A time of optimism, open evenings, and reckless underestimation.
It was also before our baby became crazy colicky at night.
It was without understanding how deep the rabbit hole of learning to code my own site would actually be.
It was before weekly snow storms and resulting daycare closings. Days full of kids, nights full of catch-up work, and weekends in recovery.
But I've finally made progress.
I've got my Statamic theme working.
I've exported all of my posts from Squarespace, and formatted most as markdown files.
My server is now symlinked to a folder in Dropbox, so posting will be as simple as creating a new plain text note on OSX or iOS.
The only thing left is to try and make some sense of my mess of RSS feeds. They've piled up over the years like the Pacific Garbage Patch. It's time to clean them up. Feedburner is long overdue for the ol' heave ho.
This has been my own personal waterloo.
But it hasn't been without positives. I've spent tons of time working with the command line in Terminal. I've navigated through a few different hosting companies and products before figuring out what I really needed. And I've finally had a good reason to dig in, really get immersed, in coding. It took a real project to do it. Sites like Code Academy are great in theory, but without a good motivation to spend late nights problem solving and pulling your hair out, I've found those learn-to-code sites to be a little more idealistic than useful for my needs.
The new site should be ready to go soon. You'll know when it happens because 10 repeat posts will go out over RSS. Apologies in advance...
Some Other Platforms:
I spent some time with a few different platforms while working this out. Some brief thoughts on each:
Postach.io is a great idea, but it doesn't have the depth that I want (and probably don't need).
Scriptogr.am seems like a ghost ship. It's there, it looks like a good solution, but I can't tell if anyone is still at the helm.
Skrivr uses wonky file names, and honestly I'd like to self host.
Dropplets doesn't work on mobile.
Markbox is still really immature.
Ghost is SUPER buggy when posting from iOS.
Kirby required a bit too much PHP for my taste, and I just couldn't get it to work without fiddling around with htaccess.
Second Crack was made to do exactly what I'd like to do, but installation takes serious server-side acrobatics. I never thought I'd have to use VIM, and I've now seen horrors I can never unsee.
Pelican seems really great, but to say that it's command line intensive is like saying calculus is math oriented.
Also, if you buy on Amazon:
0% of the proceeds will be donated to the Make-A-Wish Foundation
Marketing, marketing, marketing!